Google Rolls Out Panda 4.0 and Payday Loan 2.0 Updates

panda 4.0 updateAfter relatively extended silence before the storm, Google hits with two new algorithm updates in one week, including Panda 4.0 and Payday Loan 2.0.


Google masterminds rolled out the double-trouble in hopes to tackle some more of the spammy content and queries that we all hate so much. Along the way, however, unintentionally sort-of-speak, some of the good guys drown as well. But what is couple of casualties compared to the “great cause” Google seek to achieve?!

Sarcasm aside, let’s take a look at how the SEO industry is handling the new double disaster challenge released in one single week.  So far there are tons of discussions and speculation including many forecasts of a Penguin update, and not much details about the current impact and details.

First of all, with two major updates released simultaneously it is challenging for web publishers and affiliates to figure out which update caused the changes in traffic and what needs to be tackled and changed. Thank you, Google, once again for a lovely kick in the butt.

On the other side of the coin, there seem to be a glimpse of optimism among the SEO gurus and resources, claiming that an actual increase in traffic has been spotted with the recent Panda 4.0 launch. Is it possible that, finally, the white hat strategies are paying off and we should all continue to lick Google toes?

Since everyone else is speculating at this point, it is only logical to join the process and speak up our minds. What does all of this mean to you and thousands of other curious and anxious webmasters?

Google’s numbering scheme makes it look like Panda 4.0 is a big deal, suggesting that this is both an algorithmic update and a data refresh. Usually this all means a major ranking fluctuation within the next week.

Google tries hard to make it impossible to trick and tinkle Search Engine Optimization. The Big Brother wants to show relevant, great content and see satisfied faces of the end-users. At the same time, it has to deal with low-class-first-page-wanna-bes-with-no-quality-content sites trying to make their way up.

The release of two updates simultaneously makes it difficult for the competitions sites to figure out what actually works and what went wrong. It is harder now to simply “copy” what works with other top sites and earn the rank.

Based on the past year Panda impact history, the update is usually a multi-day roll-outs, meaning that you might be holding steady today, but tomorrow is another day. We shall see in the next few days what is really happening with the search results.

eBay has been slammed and squashed like never before. Holding first positions in the search engine, on the 19th of May eBay loses its major keyword positions to 12+ positions and the next day the site shifts to almost the third page in search results. Bam! And to make things worse, it was also hacked yesterday! Damn, what a week!

What caused eBay to drop so dramatically from #6 to #25tish positions?! It is not surprising to see changes; however this eBay incident is definitely one of a kind so far.

Before you grab your panties and run to the nearest exit, I have to say that it is possible that eBay ranking changes are temporary technical issues and will most likely to resolve within the next couple of weeks.

There are claims that Google Panda 4.0 has impacted so far 7.5% of English-language queries and, despite Matt’s announcement stated on May 20th that this is the starting point of the update, SEO industry believes that the update began on 19th.

With all that being said, it is just too soon to tell whether the update is a complete catastrophe or an angel sent from heaven, but this is a very curious timing to be at.

There are reports of big losses (more than 20% of the traffic lost overnight) and gains at this point and all we can do is wait and see what happens next.  Keep an eye on eBay; it can give you very interesting insights in the next few days/weeks.


Apart from recording the historic impact of the recent updates, join the discussions with other affiliates whether Penguin 3.0 is the next upcoming roar!

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